This is one of the coolest music videos I’ve ever seen. The story of the project, according to Blockhead:
Honestly, I’d like to say it was some awesome shit I worked closely with the artist on but it was just something ninja tune commissioned the artist, Anthony Schepperd, to do. I’ve never spoken or met the guy but I had seen some of his earlier work and approved the idea. I tend to blindly approve videos in general cause, in truth, they usually don’t really matter on my level. But this one blew my wig back.
As for the expensive part, I’m not 100% on how much the dude made but I’m pretty sure it’s not THAT much cause ninja tune isn’t trying to spend tons of money on videos. regardless, the dude hit it out the ballpark and I couldn’t be happier with it.
This, to me, is how to make something viral. If you put together a video of this quality it’s going to make it around the intarweb in a hurry. It’s kind of like The Wall, or Yellow Submarine. I always check for Blockhead’s stuff because he made Daylight and he’s a friend of the program. He’s your favorite rapper’s favorite producer.
Either way it goes, do yourself a favor and buy The Music Scene. It’s great.
